What is Digital Marketing
Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavour that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.<br /> In the age of digital-savvy consumers it comes as no surprise that digital marketing has grown and continues to grow. Whether you are looking for a complete digital marketing campaign or you are seeking to amplify an existing campaign to maximise impact, digital marketing truly delivers. With the ability to target specific audiences, an unlimited source of metrics and the ability to track results in real-time, digital marketing can bring a mass audience to your fingertips. It is important for brands to reach the right audience through the right channels with the right message. A strategic integrated strategy is key.<br /> From social media marketing to content marketing, from direct email marketing to PPC, the list of digital marketing channels available is extensive and the options continue to grow. It is key to understand which channels will work for your brand and objectives. With strategic planning, digital marketing has the ability to effectively reach your target audience with measurable results.
Let’s take a closer look to the 7 Basic Points of Digital Marketing:
Data Analytics refers to the utilization of functional procedures and modern software’s to gather and process a wide range of information from different online interactions of your target market. These online interactions could be in the form of content consumed, online transactions, search queries and other relevant footprints relevant to your business. With number of online tools now available to measure data across different platforms, it becomes relatively easier for marketers to analyse and make relevant marketing decisions. Marketers need to understand the concept of data cleansing which refers to the process of getting rid of incorrect, duplicated or incomplete data from the database. It is recommended to constantly update the database and get rid of unwanted data to make effective decisions.
The heart of digital marketing is generating content that will pull a company’s target audience to the brand. The aim should not only be to create high-quality content and SEO-friendly content, but also to understand the process of how to effectively get audiences to engage. It is recommended to make “creating evergreen content” a part of the goal. This means that if a customer finds the content a day later or years later, the information will still be relevant to their needs.
SEO & SEM
Google’s algorithm is constantly modernizing, and the importance of utilizing applicable and specific keywords have skyrocketed. Therefore, Search Engine Optimization (SEO) becomes an important skill that every digital marketer needs to have to support all levels of digital marketing. The technical aspect of SEO can be handled by the more technically-oriented people on the team, however, having a solid knowledge on the dynamics of SEO is crucial along with having a knowledge about the procedure of how to optimize all forms of content for running a successful digital marketing campaign. Both SEO & SEM helps you not only to push your content to the target audience but also helps you narrow down your customer database.
Monitoring customer experience helps companies understand the growing needs of their target audience. Digital Marketers need to develop skills of Customer Relationship Management which involve strategies you can use to monitor and maximize customer experience. Connecting with your customers on a more emotional and personal level is always an added advantage for the brand as it increases the chances of customer loyalty. Skills such as empathy and communication should be installed in a marketer to improve Customer Service Management.
Good communication skills in a digital marketer includes variables such as spreading impactful messages, establishing trust, and building relationships. The motive here is to create an impactful message and deliver it to customers in a way that’s clear, concise, interesting and relevant. A Digital Marketer should have the ability to look at things from a different perspective, to be able to communicate ideas in a way that the audience will understand, along with understanding what the audience will find entertaining and worthwhile.
Social media is becoming an arena for public conversations. Digital marketers can use that to their advantage to convey relevant message to the relevant audience. There is more to the skill of social media than just consistently posting content. The quality of the content, the relevancy of the content, and engagement with the audience are 3 other factors that marketers need to understand while creating social media strategies. Each social media platform has its own algorithm which helps businesses target their content to a specific audience which helps them get accurate data. Some of the new tools such as paid advertising, boosted posts, hashtags, and business groups helps companies establish their presence in social media.
Visual content today gives you more exposure than written content. Videos are taking over the internet because they are now known to have a higher conversion rate, engagement and higher SEO rankings. It is best practice for Digital Marketers to have basic knowledge about software’s such as Adobe Creative Suite (Photoshop, After Effects, illustrator, InDesign, etc), Canva, Inkscape that would help them in creating visual content.
Your business is craving for a professional provider.